Most agents don’t really market themselves on social platforms. They may post consistently…maybe even 30 days in a row. They may go to great lengths to ensure that their posts are eye-catching and professional looking (or not). They may post their obligatory “just listed/under contract/just sold” posts. They may try clever and off-beat topics and silly antics to attempt a viral interaction. They may even subscribe to a third-party vendor to handle the day-to-day posts.
None of that is marketing.
Marketing, very simply, is the consistent and targeted exposure of YOUR specific value proposition to your target audience. Period.
Don’t know what that means? Ask your broker. If they don’t know, well, then you have a few choices to make.
Sage Realty Group agents benefit from leadership that has a strong background in building, marketing, and growing businesses. Yes, you are a Realtor, but you are also a small business owner. If you’re not getting education around that very important aspect of being a Realtor, you’re missing out.
The marketing process starts well before you sit down at your laptop to try to come up with something to say that will get attention. At Sage, it starts with a proven series of exercises designed to identify, validate, and articulate why a customer should choose YOU. Not why they need a Realtor, not all the things ANY Realtor can/should do for them, but why they should choose YOU.
It is a proven tactic for moving you from “a” realtor to “the” realtor.
Set up a time to chat and see if Sage Realty Group is the right environment for you. Call text Bob Jackson, Broker and Chief Strategist at 615.545.2232 for a confidential discussion. Read about our Agent Programs HERE.