Deep Dive Podcasts
The Promise Business
Why agents get stuck…
The High Price of Performative Success
The costs and reasons for Real Estate’s obsession with looking successful…
The Churn Machine
The costs of high systemic washout…and what it takes to fix it…
The High Cost of Caring
The emotional tax of great client care…
In Praise of Heretics
The best thing you can do for yourself is ask why you are doing something…
One Tool, Many Unique Problems
Why clients need more than generic agent tools…
Why Clients are Ghosting You
The signals you are sending your clients without meaning to…
Enlightened Self-Interest in Real Estate
How preserving your client’s best interest is actually in YOUR best interest…
The Narrative Advantage – Part 1
Why stories, rather than data, moves your clients…
Flip the Pitch
Why you should skip the questions your propsective broker expects and ask these instead…
The Last Holdout
Why Real Estate looks technologically advanced, but feels like 1990…
Social Media in an Algorithmic World
Why the old advice on social media posting is ACTIVELY hurting you visibility…
The Perfect Timing Myth
Why waiting for “Perfect Timing” almost never works…
The Narrative Advanatage – Part 2
How to uses stories to simulatneously build credibility AND trust (they aren’t the same)…