Stop Screaming into the Void

Most agents don’t really market themselves on social platforms.  They may post consistently…maybe even 30 days in a row.  They may go to great lengths to ensure that their posts are eye-catching and professional looking (or not).  They may post their obligatory...

Creating Social Contracts

Over the weekend, an agent had a client request for a showing on a second property.  The problem was, that client STILL hadn’t gotten her pre-approval letter.  The agent was faced with a tough choice…take the client out, knowing that there was a chance they would...

“Above and Beyond”

“Above and Beyond” sounds like such a great compliment, doesn’t it?  Then why do I cringe when I see that in one of my reviews? What exactly is “above and beyond” for a real estate agent?  Real estate agents might be able to answer that, but the buying and selling...

How a Lobster Grows

  https://youtu.be/VEXIF2hNmv8?si=jLlHxbKlD4Kh0MzG Name Email Address Message 5 + 8 =...