proprietary 
How do you fit an elephant into a refrigerator?
That is a favorite interview question for candidates among the big consulting firms of the world…the Deloittes, Accentures, Booz Allens, and MKcKinnseys of the world. Of course, there is no one correct answer. There are many ways, depending upon what you hold constant, how much time you have, your accessibility to technology, and a host of other variables. The question is designed to gauge a candidate’s perceptions of fixed versus variable parameters in the decision-making process. Nothing more.
Translating that to our world, the question becomes:
“How do you make a real estate agent successful?”
Here, too, there are an almost infinite number of potential answers. All those answers, though, hinge on ONE follow-up question…how does the AGENT define success? The average agent in Valley MLS did about $2.4MM in volume last year. But, production numbers ranged from $18,000 to well over $20MM. What’s more, production numbers were very heavily skewed toward the lower end. Definitions of “success” at each of those extremes probably looked very, very different. Relying on “averages” and training and support that meets the needs of the “fat part of the bell curve” isn’t what you need.
Think about these definitions of success:
- Beating last year’s production
- Moving from real estate as a side-gig to a full-time career
- Building and growing a team of agents
- Moving out of a “friends and family” agent
- Creating a niche’ and fully exploiting it
- Creating an “Encore Career”
There are dozens more ways that an agent could define success. Each of those are very real, very worthy ways of measuring success. Each, though, requires a VASTLY different set of training, education, and support from your broker. If you’re not having discussions with your broker about your idea of success…if you are getting one-size-fits-all (which, of course, seldom does fit) support, we need to talk.
Use the form below to schedule a confidential, no-obligation discussion of your goals…the ways that you define success. We’ll use a proven (although abbreviated) version of the success planning and goal setting method that each and every Sage Realty Group agent has access to.